App Store Marketing Campaigns for ChatGPT Apps: Launch Guide
Launching a ChatGPT app into the OpenAI App Store requires more than just building a great product. With over 800 million weekly ChatGPT users, the opportunity is massive—but so is the competition. A well-orchestrated marketing campaign can mean the difference between obscurity and virality.
This comprehensive guide covers everything from pre-launch beta testing to post-launch growth hacking. You'll learn how to build waitlists, execute Product Hunt launches, run paid acquisition campaigns, and measure what matters. We'll provide production-ready code examples for each stage of your campaign, from email automation to attribution tracking.
Whether you're launching your first ChatGPT app or your tenth, this playbook will help you maximize visibility, drive downloads, and achieve sustainable growth. The ChatGPT App Store opened in December 2026, creating a rare first-mover advantage window. Let's make sure your app captures it.
By the end of this guide, you'll have a complete marketing blueprint—from Day 0 (pre-launch) through Day 90 (growth optimization). Each section includes battle-tested tactics, measurable KPIs, and TypeScript implementations you can deploy immediately.
Pre-Launch Strategy: Building Momentum Before Day One
The most successful app launches don't start on launch day—they start months earlier. Pre-launch marketing builds anticipation, validates your value proposition, and creates a launchpad of early adopters who'll drive initial traction.
Beta Testing Program: Start by recruiting 50-100 beta testers who match your ideal customer profile. These early users provide invaluable feedback while becoming your first advocates. Use a structured beta program with clear milestones:
// Launch Campaign Manager
// Complete pre-launch to post-launch orchestration system
import { EventEmitter } from 'events';
interface CampaignConfig {
appName: string;
launchDate: Date;
targetUsers: number;
budget: number;
channels: CampaignChannel[];
}
interface CampaignChannel {
name: string;
type: 'email' | 'social' | 'paid' | 'pr' | 'community';
budget: number;
targetReach: number;
scheduledPosts: ScheduledPost[];
}
interface ScheduledPost {
platform: string;
content: string;
mediaUrls: string[];
scheduledTime: Date;
status: 'draft' | 'scheduled' | 'published';
}
interface CampaignMetrics {
impressions: number;
clicks: number;
conversions: number;
cost: number;
roas: number;
viralCoefficient: number;
}
interface LaunchPhase {
name: string;
startDate: Date;
endDate: Date;
objectives: string[];
tactics: Tactic[];
metrics: Partial<CampaignMetrics>;
}
interface Tactic {
name: string;
description: string;
owner: string;
deadline: Date;
status: 'pending' | 'in_progress' | 'completed';
dependencies: string[];
}
class LaunchCampaignManager extends EventEmitter {
private config: CampaignConfig;
private phases: Map<string, LaunchPhase>;
private metrics: CampaignMetrics;
private activeChannels: Set<string>;
constructor(config: CampaignConfig) {
super();
this.config = config;
this.phases = new Map();
this.metrics = {
impressions: 0,
clicks: 0,
conversions: 0,
cost: 0,
roas: 0,
viralCoefficient: 0
};
this.activeChannels = new Set();
this.initializePhases();
}
private initializePhases(): void {
// Pre-launch phase (60 days before launch)
const preLaunchStart = new Date(this.config.launchDate);
preLaunchStart.setDate(preLaunchStart.getDate() - 60);
const preLaunchEnd = new Date(this.config.launchDate);
preLaunchEnd.setDate(preLaunchEnd.getDate() - 1);
this.phases.set('pre-launch', {
name: 'Pre-Launch',
startDate: preLaunchStart,
endDate: preLaunchEnd,
objectives: [
'Build waitlist of 1,000+ qualified leads',
'Recruit 50 beta testers',
'Secure 10 influencer partnerships',
'Prepare press materials and outreach list'
],
tactics: [
{
name: 'Beta Program Launch',
description: 'Recruit and onboard beta testers',
owner: 'Product Team',
deadline: new Date(preLaunchStart.getTime() + 7 * 24 * 60 * 60 * 1000),
status: 'pending',
dependencies: []
},
{
name: 'Waitlist Landing Page',
description: 'Create and optimize landing page',
owner: 'Marketing Team',
deadline: new Date(preLaunchStart.getTime() + 14 * 24 * 60 * 60 * 1000),
status: 'pending',
dependencies: []
},
{
name: 'Influencer Outreach',
description: 'Identify and contact 50 influencers',
owner: 'Partnerships Team',
deadline: new Date(preLaunchStart.getTime() + 21 * 24 * 60 * 60 * 1000),
status: 'pending',
dependencies: []
}
],
metrics: {}
});
// Launch day phase
this.phases.set('launch', {
name: 'Launch Day',
startDate: this.config.launchDate,
endDate: new Date(this.config.launchDate.getTime() + 7 * 24 * 60 * 60 * 1000),
objectives: [
'Reach 10,000 impressions in first 24 hours',
'Achieve 500 app installs',
'Secure Product Hunt top 5 ranking',
'Generate 20+ social media mentions'
],
tactics: [
{
name: 'Product Hunt Launch',
description: 'Submit and promote on Product Hunt',
owner: 'Marketing Team',
deadline: this.config.launchDate,
status: 'pending',
dependencies: ['Press Kit Ready']
},
{
name: 'Email Campaign',
description: 'Send launch email to waitlist',
owner: 'Marketing Team',
deadline: this.config.launchDate,
status: 'pending',
dependencies: ['Waitlist Segmented']
}
],
metrics: {}
});
// Post-launch phase
const postLaunchStart = new Date(this.config.launchDate);
postLaunchStart.setDate(postLaunchStart.getDate() + 7);
const postLaunchEnd = new Date(this.config.launchDate);
postLaunchEnd.setDate(postLaunchEnd.getDate() + 90);
this.phases.set('post-launch', {
name: 'Post-Launch Growth',
startDate: postLaunchStart,
endDate: postLaunchEnd,
objectives: [
'Achieve 5,000 total users by Day 30',
'Maintain 20%+ weekly growth rate',
'Launch referral program',
'Optimize paid acquisition to $10 CAC'
],
tactics: [],
metrics: {}
});
}
public schedulePost(channelName: string, post: ScheduledPost): void {
const channel = this.config.channels.find(c => c.name === channelName);
if (!channel) {
throw new Error(`Channel ${channelName} not found`);
}
channel.scheduledPosts.push(post);
this.emit('post:scheduled', { channel: channelName, post });
}
public executeScheduledPosts(now: Date = new Date()): void {
this.config.channels.forEach(channel => {
channel.scheduledPosts
.filter(post => post.status === 'scheduled' && post.scheduledTime <= now)
.forEach(post => {
this.publishPost(channel.name, post);
});
});
}
private publishPost(channelName: string, post: ScheduledPost): void {
post.status = 'published';
this.activeChannels.add(channelName);
this.emit('post:published', { channel: channelName, post });
console.log(`Published: ${post.content.substring(0, 50)}... on ${post.platform}`);
}
public recordMetric(metric: keyof CampaignMetrics, value: number): void {
this.metrics[metric] += value;
this.calculateROAS();
this.emit('metric:updated', { metric, value, total: this.metrics[metric] });
}
private calculateROAS(): void {
if (this.metrics.cost > 0) {
// Assume average customer value of $149 (Professional tier)
const revenue = this.metrics.conversions * 149;
this.metrics.roas = revenue / this.metrics.cost;
}
}
public getCurrentPhase(): LaunchPhase | null {
const now = new Date();
for (const phase of this.phases.values()) {
if (now >= phase.startDate && now <= phase.endDate) {
return phase;
}
}
return null;
}
public getPhaseProgress(phaseName: string): number {
const phase = this.phases.get(phaseName);
if (!phase) return 0;
const completedTactics = phase.tactics.filter(t => t.status === 'completed').length;
return phase.tactics.length > 0 ? (completedTactics / phase.tactics.length) * 100 : 0;
}
public updateTacticStatus(
phaseName: string,
tacticName: string,
status: Tactic['status']
): void {
const phase = this.phases.get(phaseName);
if (!phase) throw new Error(`Phase ${phaseName} not found`);
const tactic = phase.tactics.find(t => t.name === tacticName);
if (!tactic) throw new Error(`Tactic ${tacticName} not found`);
tactic.status = status;
this.emit('tactic:updated', { phase: phaseName, tactic, status });
}
public getCampaignReport(): object {
return {
config: this.config,
currentPhase: this.getCurrentPhase()?.name,
metrics: this.metrics,
channelPerformance: this.getChannelPerformance(),
phaseProgress: Array.from(this.phases.entries()).map(([name, phase]) => ({
phase: name,
progress: this.getPhaseProgress(name),
objectives: phase.objectives,
completedTactics: phase.tactics.filter(t => t.status === 'completed').length,
totalTactics: phase.tactics.length
}))
};
}
private getChannelPerformance(): object {
return this.config.channels.map(channel => ({
name: channel.name,
type: channel.type,
budget: channel.budget,
scheduledPosts: channel.scheduledPosts.length,
publishedPosts: channel.scheduledPosts.filter(p => p.status === 'published').length
}));
}
}
// Usage Example
const campaign = new LaunchCampaignManager({
appName: 'Fitness Coach AI',
launchDate: new Date('2026-02-01'),
targetUsers: 5000,
budget: 25000,
channels: [
{
name: 'Product Hunt',
type: 'community',
budget: 2000,
targetReach: 50000,
scheduledPosts: []
},
{
name: 'Twitter',
type: 'social',
budget: 5000,
targetReach: 100000,
scheduledPosts: []
},
{
name: 'Google Ads',
type: 'paid',
budget: 15000,
targetReach: 500000,
scheduledPosts: []
}
]
});
campaign.on('post:published', ({ channel, post }) => {
console.log(`✅ Published on ${channel}: ${post.platform}`);
});
campaign.on('metric:updated', ({ metric, total }) => {
console.log(`📊 ${metric}: ${total}`);
});
// Schedule launch day posts
campaign.schedulePost('Product Hunt', {
platform: 'Product Hunt',
content: 'Introducing Fitness Coach AI - Your personal ChatGPT trainer! 💪',
mediaUrls: ['https://cdn.example.com/demo.gif'],
scheduledTime: new Date('2026-02-01T00:01:00Z'),
status: 'scheduled'
});
campaign.schedulePost('Twitter', {
platform: 'Twitter',
content: '🚀 We just launched on the ChatGPT App Store! Get personalized workouts from AI.',
mediaUrls: ['https://cdn.example.com/screenshot.png'],
scheduledTime: new Date('2026-02-01T09:00:00Z'),
status: 'scheduled'
});
Waitlist Building: Create a high-converting landing page that captures emails and validates demand. Your waitlist becomes your launch day army:
// Waitlist Builder
// Email capture, segmentation, and nurture automation
interface WaitlistLead {
email: string;
name: string;
source: string;
signupDate: Date;
segment: 'fitness' | 'restaurant' | 'ecommerce' | 'general';
referrals: number;
referralCode: string;
engaged: boolean;
conversionProbability: number;
}
interface WaitlistConfig {
goalLeads: number;
nurtureCadence: number; // days between emails
referralIncentive: string;
segmentTargets: Map<string, number>;
}
interface NurtureEmail {
subject: string;
body: string;
sendAfterDays: number;
segment?: string;
ctaUrl: string;
}
class WaitlistBuilder {
private leads: Map<string, WaitlistLead>;
private config: WaitlistConfig;
private nurtureSequence: NurtureEmail[];
private referralCodes: Map<string, string>; // code -> email
constructor(config: WaitlistConfig) {
this.leads = new Map();
this.config = config;
this.referralCodes = new Map();
this.nurtureSequence = this.buildNurtureSequence();
}
private buildNurtureSequence(): NurtureEmail[] {
return [
{
subject: 'Welcome to the Fitness Coach AI waitlist! 🎉',
body: 'Thanks for joining! Here\'s what to expect...',
sendAfterDays: 0,
ctaUrl: 'https://makeaihq.com/blog/chatgpt-fitness-apps'
},
{
subject: 'How Fitness Coach AI creates personalized workouts',
body: 'Our AI analyzes your goals, fitness level, and equipment...',
sendAfterDays: 3,
ctaUrl: 'https://makeaihq.com/demo/fitness-coach'
},
{
subject: 'Invite friends, skip the line!',
body: 'Share your referral link and move up the waitlist...',
sendAfterDays: 7,
ctaUrl: 'https://waitlist.example.com/refer'
},
{
subject: 'We launch in 7 days! Here\'s your early access code',
body: 'You\'re getting exclusive early access...',
sendAfterDays: 53, // 60 days - 7 days before launch
ctaUrl: 'https://makeaihq.com/early-access'
}
];
}
public addLead(
email: string,
name: string,
source: string,
segment: WaitlistLead['segment'],
referredBy?: string
): WaitlistLead {
if (this.leads.has(email)) {
throw new Error('Email already registered');
}
const referralCode = this.generateReferralCode(email);
const lead: WaitlistLead = {
email,
name,
source,
signupDate: new Date(),
segment,
referrals: 0,
referralCode,
engaged: true,
conversionProbability: this.calculateConversionProbability(segment, source)
};
this.leads.set(email, lead);
this.referralCodes.set(referralCode, email);
// Credit referrer
if (referredBy && this.referralCodes.has(referredBy)) {
const referrerEmail = this.referralCodes.get(referredBy)!;
const referrer = this.leads.get(referrerEmail);
if (referrer) {
referrer.referrals++;
referrer.conversionProbability = Math.min(1.0, referrer.conversionProbability + 0.05);
}
}
// Send welcome email
this.sendNurtureEmail(lead, this.nurtureSequence[0]);
return lead;
}
private generateReferralCode(email: string): string {
const hash = Buffer.from(email).toString('base64').substring(0, 8);
return hash.replace(/[^a-zA-Z0-9]/g, '').toUpperCase();
}
private calculateConversionProbability(
segment: WaitlistLead['segment'],
source: string
): number {
let baseRate = 0.3; // 30% baseline
// Segment boost
if (segment === 'fitness') baseRate += 0.15;
if (segment === 'restaurant') baseRate += 0.10;
// Source boost
if (source === 'referral') baseRate += 0.20;
if (source === 'product-hunt') baseRate += 0.15;
if (source === 'content') baseRate += 0.10;
return Math.min(1.0, baseRate);
}
private sendNurtureEmail(lead: WaitlistLead, email: NurtureEmail): void {
// Integrate with email service (Azure Communication, SendGrid, etc.)
console.log(`📧 Sending to ${lead.email}: ${email.subject}`);
// Actual implementation would use Azure Communication Services
}
public scheduleNurtureEmails(): void {
const now = new Date();
this.leads.forEach(lead => {
this.nurtureSequence.forEach(email => {
// Skip if segment-specific and doesn't match
if (email.segment && email.segment !== lead.segment) return;
const sendDate = new Date(lead.signupDate);
sendDate.setDate(sendDate.getDate() + email.sendAfterDays);
if (sendDate <= now && lead.engaged) {
this.sendNurtureEmail(lead, email);
}
});
});
}
public getSegmentStats(): object {
const stats = new Map<string, { count: number; avgConversion: number }>();
this.leads.forEach(lead => {
const existing = stats.get(lead.segment) || { count: 0, avgConversion: 0 };
existing.count++;
existing.avgConversion += lead.conversionProbability;
stats.set(lead.segment, existing);
});
// Calculate averages
stats.forEach((value, key) => {
value.avgConversion = value.avgConversion / value.count;
});
return Object.fromEntries(stats);
}
public getTopReferrers(limit: number = 10): WaitlistLead[] {
return Array.from(this.leads.values())
.sort((a, b) => b.referrals - a.referrals)
.slice(0, limit);
}
public exportLaunchList(): WaitlistLead[] {
// High-probability leads for launch day
return Array.from(this.leads.values())
.filter(lead => lead.conversionProbability >= 0.5 && lead.engaged)
.sort((a, b) => b.conversionProbability - a.conversionProbability);
}
public getWaitlistReport(): object {
return {
totalLeads: this.leads.size,
goal: this.config.goalLeads,
progress: (this.leads.size / this.config.goalLeads) * 100,
segmentStats: this.getSegmentStats(),
topReferrers: this.getTopReferrers(5),
launchReadyLeads: this.exportLaunchList().length,
avgConversionProbability:
Array.from(this.leads.values()).reduce((sum, l) => sum + l.conversionProbability, 0) /
this.leads.size
};
}
}
// Usage
const waitlist = new WaitlistBuilder({
goalLeads: 1000,
nurtureCadence: 7,
referralIncentive: '1 month free',
segmentTargets: new Map([
['fitness', 400],
['restaurant', 300],
['ecommerce', 200],
['general', 100]
])
});
// Add leads
waitlist.addLead('john@fitnessstudio.com', 'John Doe', 'content', 'fitness');
const jane = waitlist.addLead('jane@restaurant.com', 'Jane Smith', 'referral', 'restaurant');
waitlist.addLead('bob@ecommerce.com', 'Bob Johnson', 'product-hunt', 'ecommerce', jane.referralCode);
// Schedule nurture emails
setInterval(() => {
waitlist.scheduleNurtureEmails();
}, 24 * 60 * 60 * 1000); // Daily
For more on building your ChatGPT app foundation, see our guides on building ChatGPT apps without coding and ChatGPT app templates.
Influencer Partnerships: Identify 10-20 micro-influencers (5K-50K followers) in your niche. These partnerships drive credibility and reach:
// Influencer Outreach Tool
// Manage influencer partnerships and track performance
interface Influencer {
id: string;
name: string;
platform: 'twitter' | 'youtube' | 'linkedin' | 'tiktok' | 'instagram';
followers: number;
engagementRate: number;
niche: string;
email: string;
status: 'prospect' | 'contacted' | 'interested' | 'partner' | 'declined';
dealTerms?: DealTerms;
performance?: PartnershipPerformance;
}
interface DealTerms {
compensation: 'affiliate' | 'flat_fee' | 'free_access' | 'hybrid';
affiliateRate?: number; // percentage
flatFee?: number;
deliverables: string[];
deadline: Date;
}
interface PartnershipPerformance {
impressions: number;
clicks: number;
signups: number;
conversions: number;
revenue: number;
roi: number;
}
class InfluencerOutreachTool {
private influencers: Map<string, Influencer>;
private outreachTemplates: Map<string, string>;
constructor() {
this.influencers = new Map();
this.outreachTemplates = new Map();
this.loadTemplates();
}
private loadTemplates(): void {
this.outreachTemplates.set(
'initial',
`Hi {name},
I'm reaching out because I love your content on {topic}. We just built {appName}, a ChatGPT app that {value_prop}.
Given your audience of {niche} enthusiasts, I think this would resonate. Would you be interested in:
- Early access to test the app
- Affiliate partnership (30% recurring commission)
- Sponsored content collaboration
Happy to send more details. What sounds interesting?
Best,
{sender}`
);
this.outreachTemplates.set(
'follow_up',
`Hi {name},
Following up on my message from last week about {appName}. We've had great traction (500+ users in first week), and several influencers in the {niche} space are already promoting it.
Still interested in partnering? I can set up early access today.
Best,
{sender}`
);
}
public addInfluencer(influencer: Omit<Influencer, 'id' | 'status'>): Influencer {
const id = `inf_${Date.now()}_${Math.random().toString(36).substring(7)}`;
const newInfluencer: Influencer = {
...influencer,
id,
status: 'prospect'
};
this.influencers.set(id, newInfluencer);
return newInfluencer;
}
public sendOutreach(
influencerId: string,
templateName: string,
variables: Record<string, string>
): void {
const influencer = this.influencers.get(influencerId);
if (!influencer) throw new Error('Influencer not found');
let template = this.outreachTemplates.get(templateName);
if (!template) throw new Error('Template not found');
// Replace variables
Object.entries(variables).forEach(([key, value]) => {
template = template!.replace(new RegExp(`{${key}}`, 'g'), value);
});
console.log(`📧 Sending to ${influencer.name} (${influencer.email}):\n${template}`);
influencer.status = 'contacted';
}
public recordPerformance(
influencerId: string,
metrics: Partial<PartnershipPerformance>
): void {
const influencer = this.influencers.get(influencerId);
if (!influencer) throw new Error('Influencer not found');
if (!influencer.performance) {
influencer.performance = {
impressions: 0,
clicks: 0,
signups: 0,
conversions: 0,
revenue: 0,
roi: 0
};
}
Object.entries(metrics).forEach(([key, value]) => {
influencer.performance![key as keyof PartnershipPerformance] += value;
});
// Calculate ROI
const cost = influencer.dealTerms?.flatFee || 0;
if (cost > 0) {
influencer.performance.roi = (influencer.performance.revenue - cost) / cost;
}
}
public getTopPerformers(limit: number = 5): Influencer[] {
return Array.from(this.influencers.values())
.filter(i => i.performance && i.status === 'partner')
.sort((a, b) => (b.performance?.revenue || 0) - (a.performance?.revenue || 0))
.slice(0, limit);
}
}
Press Kit Preparation: Create a comprehensive press kit including screenshots, demo videos, founder story, and press release. Pitch to 50+ tech journalists using personalized outreach strategies.
Launch Day Tactics: Maximizing Day One Impact
Launch day is your moment to capture maximum attention. A coordinated blitz across multiple channels creates momentum and social proof that compounds over the following weeks.
Product Hunt Strategy: Product Hunt can drive 5,000+ visitors in 24 hours if executed well. Launch at 12:01 AM PST to maximize voting time. Mobilize your waitlist, beta testers, and network to upvote and comment in the first 4 hours—this determines ranking:
// Email Campaign Automation
// Coordinate launch day email blitz
interface EmailCampaign {
name: string;
segment: string;
subject: string;
bodyTemplate: string;
scheduledTime: Date;
status: 'draft' | 'scheduled' | 'sending' | 'sent';
stats: CampaignStats;
}
interface CampaignStats {
sent: number;
delivered: number;
opened: number;
clicked: number;
converted: number;
bounced: number;
unsubscribed: number;
}
interface Recipient {
email: string;
name: string;
segment: string;
customFields: Record<string, string>;
}
class EmailCampaignAutomation {
private campaigns: Map<string, EmailCampaign>;
private recipients: Recipient[];
private sendQueue: Array<{ campaign: string; recipient: Recipient }>;
constructor() {
this.campaigns = new Map();
this.recipients = [];
this.sendQueue = [];
}
public createCampaign(
name: string,
segment: string,
subject: string,
bodyTemplate: string,
scheduledTime: Date
): EmailCampaign {
const campaign: EmailCampaign = {
name,
segment,
subject,
bodyTemplate,
scheduledTime,
status: 'draft',
stats: {
sent: 0,
delivered: 0,
opened: 0,
clicked: 0,
converted: 0,
bounced: 0,
unsubscribed: 0
}
};
this.campaigns.set(name, campaign);
return campaign;
}
public scheduleAllCampaigns(): void {
this.campaigns.forEach(campaign => {
if (campaign.status === 'draft') {
campaign.status = 'scheduled';
console.log(`📅 Scheduled: ${campaign.name} for ${campaign.scheduledTime}`);
}
});
}
public executeCampaigns(now: Date = new Date()): void {
this.campaigns.forEach(campaign => {
if (campaign.status === 'scheduled' && campaign.scheduledTime <= now) {
this.sendCampaign(campaign);
}
});
}
private sendCampaign(campaign: EmailCampaign): void {
campaign.status = 'sending';
const segmentRecipients = this.recipients.filter(r => r.segment === campaign.segment);
segmentRecipients.forEach(recipient => {
const personalizedBody = this.personalizeTemplate(campaign.bodyTemplate, recipient);
this.sendEmail(recipient.email, campaign.subject, personalizedBody);
campaign.stats.sent++;
});
campaign.status = 'sent';
console.log(`✅ Sent ${campaign.name} to ${segmentRecipients.length} recipients`);
}
private personalizeTemplate(template: string, recipient: Recipient): string {
let personalized = template.replace('{name}', recipient.name);
Object.entries(recipient.customFields).forEach(([key, value]) => {
personalized = personalized.replace(`{${key}}`, value);
});
return personalized;
}
private sendEmail(to: string, subject: string, body: string): void {
// Integrate with Azure Communication Services or SendGrid
console.log(`📧 To: ${to}, Subject: ${subject}`);
}
public trackOpen(campaignName: string, recipientEmail: string): void {
const campaign = this.campaigns.get(campaignName);
if (campaign) {
campaign.stats.opened++;
}
}
public trackClick(campaignName: string, recipientEmail: string): void {
const campaign = this.campaigns.get(campaignName);
if (campaign) {
campaign.stats.clicked++;
}
}
public getCampaignPerformance(): object {
return Array.from(this.campaigns.values()).map(campaign => ({
name: campaign.name,
segment: campaign.segment,
status: campaign.status,
sent: campaign.stats.sent,
openRate: campaign.stats.sent > 0 ? (campaign.stats.opened / campaign.stats.sent) * 100 : 0,
clickRate: campaign.stats.sent > 0 ? (campaign.stats.clicked / campaign.stats.sent) * 100 : 0,
conversionRate:
campaign.stats.sent > 0 ? (campaign.stats.converted / campaign.stats.sent) * 100 : 0
}));
}
}
// Launch Day Email Sequence
const emailAutomation = new EmailCampaignAutomation();
// Campaign 1: Waitlist - Launch announcement
emailAutomation.createCampaign(
'Launch Announcement - Waitlist',
'waitlist',
'🚀 We just launched! Your early access is ready',
`Hi {name},
The wait is over! Fitness Coach AI is now live in the ChatGPT App Store.
As a waitlist member, you get:
✅ 1 month free (Professional tier)
✅ Priority support
✅ Exclusive launch pricing
Create your first AI workout in 60 seconds: {launch_url}
Your early access code: {code}
Thanks for believing in us!
The Fitness Coach AI Team`,
new Date('2026-02-01T00:05:00Z') // 5 minutes after Product Hunt launch
);
// Campaign 2: Beta Testers - Thank you + referral ask
emailAutomation.createCampaign(
'Launch Thank You - Beta Testers',
'beta',
'We launched! Thank you for making this possible 🙏',
`Hi {name},
We just launched on the ChatGPT App Store, and we couldn't have done it without you.
Your feedback shaped every feature. Thank you.
One ask: Would you share our Product Hunt launch with your network? It would mean the world.
Product Hunt link: {product_hunt_url}
You're upgraded to Business tier (free for life) as our thank you.
With gratitude,
{founder_name}`,
new Date('2026-02-01T00:10:00Z')
);
// Campaign 3: Content Subscribers - Value-first approach
emailAutomation.createCampaign(
'Launch Announcement - Content Subscribers',
'content',
'The ChatGPT fitness coach you asked for is here',
`Hi {name},
Remember when we wrote about AI-powered fitness coaching last month? We built it.
Fitness Coach AI creates personalized workouts, tracks progress, and adapts to your goals - all inside ChatGPT.
Try it free for 7 days: {signup_url}
Built with MakeAIHQ (no coding required) 👉 {makeaihq_url}
Best,
The Team`,
new Date('2026-02-01T09:00:00Z')
);
Social Media Blitz: Coordinate posts across all platforms within the first hour. Create a branded hashtag, tag relevant accounts, and use compelling visuals. Learn more about social media strategies for app launches.
Press Distribution: Send your press release to journalists who covered similar launches. Use tools like HARO (Help a Reporter Out) to connect with reporters seeking sources. Don't forget niche publications in your industry vertical.
Post-Launch Growth: Sustaining Momentum Beyond Week One
The real work begins after launch day. Post-launch growth requires systematic experimentation, community building, and viral mechanics that turn users into advocates.
Content Marketing Engine: Publish 2-3 high-quality articles per week targeting keywords your customers search. Each piece should demonstrate your app's value:
// Social Media Scheduler
// Multi-platform posting automation
interface SocialPost {
platform: 'twitter' | 'linkedin' | 'facebook' | 'instagram' | 'tiktok';
content: string;
mediaUrls: string[];
hashtags: string[];
scheduledTime: Date;
status: 'draft' | 'scheduled' | 'published' | 'failed';
engagement: PostEngagement;
}
interface PostEngagement {
views: number;
likes: number;
shares: number;
comments: number;
clicks: number;
}
class SocialMediaScheduler {
private posts: SocialPost[];
private postingQueue: SocialPost[];
constructor() {
this.posts = [];
this.postingQueue = [];
}
public schedulePost(post: Omit<SocialPost, 'status' | 'engagement'>): void {
const newPost: SocialPost = {
...post,
status: 'scheduled',
engagement: { views: 0, likes: 0, shares: 0, comments: 0, clicks: 0 }
};
this.posts.push(newPost);
this.postingQueue.push(newPost);
console.log(`📅 Scheduled ${post.platform} post for ${post.scheduledTime}`);
}
public executeScheduledPosts(now: Date = new Date()): void {
const postsToPublish = this.postingQueue.filter(
post => post.status === 'scheduled' && post.scheduledTime <= now
);
postsToPublish.forEach(post => {
this.publishPost(post);
});
}
private publishPost(post: SocialPost): void {
try {
// Integration with platform APIs (Twitter API, LinkedIn API, etc.)
console.log(`🚀 Publishing to ${post.platform}: ${post.content.substring(0, 50)}...`);
post.status = 'published';
// Remove from queue
this.postingQueue = this.postingQueue.filter(p => p !== post);
} catch (error) {
console.error(`❌ Failed to publish to ${post.platform}:`, error);
post.status = 'failed';
}
}
public recordEngagement(postIndex: number, engagement: Partial<PostEngagement>): void {
if (postIndex >= 0 && postIndex < this.posts.length) {
Object.assign(this.posts[postIndex].engagement, engagement);
}
}
public getTopPerformingPosts(limit: number = 5): SocialPost[] {
return [...this.posts]
.sort((a, b) => {
const scoreA = a.engagement.likes + a.engagement.shares * 3 + a.engagement.clicks * 2;
const scoreB = b.engagement.likes + b.engagement.shares * 3 + b.engagement.clicks * 2;
return scoreB - scoreA;
})
.slice(0, limit);
}
public getAnalytics(): object {
const platformStats = new Map<string, { posts: number; totalEngagement: number }>();
this.posts.forEach(post => {
const existing = platformStats.get(post.platform) || { posts: 0, totalEngagement: 0 };
existing.posts++;
existing.totalEngagement +=
post.engagement.views +
post.engagement.likes +
post.engagement.shares +
post.engagement.comments +
post.engagement.clicks;
platformStats.set(post.platform, existing);
});
return {
totalPosts: this.posts.length,
publishedPosts: this.posts.filter(p => p.status === 'published').length,
scheduledPosts: this.posts.filter(p => p.status === 'scheduled').length,
platformBreakdown: Object.fromEntries(platformStats)
};
}
}
Referral Program: Implement viral loops that incentivize sharing. Dropbox grew 3900% by offering free storage for referrals—your app can do the same:
// Attribution Tracker
// Multi-touch attribution and conversion tracking
interface TouchPoint {
timestamp: Date;
channel: string;
campaign?: string;
source: string;
medium: string;
content?: string;
userId?: string;
}
interface Conversion {
userId: string;
type: 'signup' | 'trial' | 'paid' | 'referral';
value: number;
timestamp: Date;
attribution: AttributionModel;
}
interface AttributionModel {
firstTouch: TouchPoint;
lastTouch: TouchPoint;
allTouches: TouchPoint[];
linearCredit: Map<string, number>;
timeDecayCredit: Map<string, number>;
}
class AttributionTracker {
private touchPoints: Map<string, TouchPoint[]>; // userId -> touches
private conversions: Conversion[];
constructor() {
this.touchPoints = new Map();
this.conversions = [];
}
public recordTouchPoint(userId: string, touchPoint: TouchPoint): void {
const userTouches = this.touchPoints.get(userId) || [];
userTouches.push(touchPoint);
this.touchPoints.set(userId, userTouches);
}
public recordConversion(conversion: Omit<Conversion, 'attribution'>): void {
const userTouches = this.touchPoints.get(conversion.userId) || [];
if (userTouches.length === 0) {
console.warn(`No touch points found for user ${conversion.userId}`);
return;
}
const attribution: AttributionModel = {
firstTouch: userTouches[0],
lastTouch: userTouches[userTouches.length - 1],
allTouches: userTouches,
linearCredit: this.calculateLinearAttribution(userTouches, conversion.value),
timeDecayCredit: this.calculateTimeDecayAttribution(userTouches, conversion.value)
};
this.conversions.push({
...conversion,
attribution
});
}
private calculateLinearAttribution(
touches: TouchPoint[],
value: number
): Map<string, number> {
const credit = new Map<string, number>();
const creditPerTouch = value / touches.length;
touches.forEach(touch => {
const existing = credit.get(touch.channel) || 0;
credit.set(touch.channel, existing + creditPerTouch);
});
return credit;
}
private calculateTimeDecayAttribution(
touches: TouchPoint[],
value: number
): Map<string, number> {
const credit = new Map<string, number>();
const halfLife = 7 * 24 * 60 * 60 * 1000; // 7 days in milliseconds
const conversionTime = Date.now();
let totalWeight = 0;
const weights: number[] = [];
// Calculate weights (exponential decay)
touches.forEach(touch => {
const age = conversionTime - touch.timestamp.getTime();
const weight = Math.exp(-age / halfLife);
weights.push(weight);
totalWeight += weight;
});
// Distribute credit based on weights
touches.forEach((touch, index) => {
const channelCredit = (weights[index] / totalWeight) * value;
const existing = credit.get(touch.channel) || 0;
credit.set(touch.channel, existing + channelCredit);
});
return credit;
}
public getChannelPerformance(model: 'first' | 'last' | 'linear' | 'timeDecay'): object {
const channelStats = new Map<string, { revenue: number; conversions: number }>();
this.conversions.forEach(conversion => {
let channel: string;
let creditValue: number;
switch (model) {
case 'first':
channel = conversion.attribution.firstTouch.channel;
creditValue = conversion.value;
break;
case 'last':
channel = conversion.attribution.lastTouch.channel;
creditValue = conversion.value;
break;
case 'linear':
conversion.attribution.linearCredit.forEach((credit, ch) => {
const existing = channelStats.get(ch) || { revenue: 0, conversions: 0 };
existing.revenue += credit;
existing.conversions += 1 / conversion.attribution.allTouches.length;
channelStats.set(ch, existing);
});
return Object.fromEntries(channelStats);
case 'timeDecay':
conversion.attribution.timeDecayCredit.forEach((credit, ch) => {
const existing = channelStats.get(ch) || { revenue: 0, conversions: 0 };
existing.revenue += credit;
channelStats.set(ch, existing);
});
return Object.fromEntries(channelStats);
}
if (channel && creditValue) {
const existing = channelStats.get(channel) || { revenue: 0, conversions: 0 };
existing.revenue += creditValue;
existing.conversions++;
channelStats.set(channel, existing);
}
});
return Object.fromEntries(channelStats);
}
}
Community Building: Create a dedicated Slack or Discord community where users share wins, ask questions, and suggest features. Active communities drive retention and word-of-mouth growth. For more community strategies, explore our guide on ChatGPT app deployment best practices.
Paid Acquisition: Scaling Growth With Advertising
Once you've validated organic channels, paid acquisition accelerates growth. But poor execution burns cash fast—start small, test rigorously, optimize relentlessly.
Channel Selection: For ChatGPT apps, prioritize these channels based on your target market:
- Google Search Ads (highest intent): Target keywords like "chatgpt fitness app" or "ai workout planner"
- Apple Search Ads (App Store only): Bid on competitor terms and category keywords
- Twitter/X Ads (tech-savvy audience): Promote to ChatGPT users and AI enthusiasts
- LinkedIn Ads (B2B apps): Target decision-makers by job title and company size
// ROAS Calculator
// Return on Ad Spend tracking and optimization
interface AdCampaign {
id: string;
name: string;
channel: 'google' | 'facebook' | 'apple' | 'twitter' | 'linkedin';
objective: 'awareness' | 'consideration' | 'conversion';
budget: number;
spent: number;
impressions: number;
clicks: number;
conversions: number;
revenue: number;
}
class ROASCalculator {
private campaigns: Map<string, AdCampaign>;
constructor() {
this.campaigns = new Map();
}
public addCampaign(campaign: AdCampaign): void {
this.campaigns.set(campaign.id, campaign);
}
public updateMetrics(
campaignId: string,
metrics: Partial<Pick<AdCampaign, 'spent' | 'impressions' | 'clicks' | 'conversions' | 'revenue'>>
): void {
const campaign = this.campaigns.get(campaignId);
if (!campaign) throw new Error('Campaign not found');
Object.assign(campaign, metrics);
}
public calculateROAS(campaignId: string): number {
const campaign = this.campaigns.get(campaignId);
if (!campaign) throw new Error('Campaign not found');
return campaign.spent > 0 ? campaign.revenue / campaign.spent : 0;
}
public calculateCPA(campaignId: string): number {
const campaign = this.campaigns.get(campaignId);
if (!campaign) throw new Error('Campaign not found');
return campaign.conversions > 0 ? campaign.spent / campaign.conversions : 0;
}
public calculateCTR(campaignId: string): number {
const campaign = this.campaigns.get(campaignId);
if (!campaign) throw new Error('Campaign not found');
return campaign.impressions > 0 ? (campaign.clicks / campaign.impressions) * 100 : 0;
}
public getTopPerformingCampaigns(limit: number = 5): AdCampaign[] {
return Array.from(this.campaigns.values())
.map(campaign => ({
...campaign,
roas: this.calculateROAS(campaign.id)
}))
.sort((a, b) => b.roas - a.roas)
.slice(0, limit);
}
public getChannelBreakdown(): object {
const channelStats = new Map<string, { spent: number; revenue: number; roas: number }>();
this.campaigns.forEach(campaign => {
const existing = channelStats.get(campaign.channel) || { spent: 0, revenue: 0, roas: 0 };
existing.spent += campaign.spent;
existing.revenue += campaign.revenue;
channelStats.set(campaign.channel, existing);
});
// Calculate ROAS for each channel
channelStats.forEach((stats, channel) => {
stats.roas = stats.spent > 0 ? stats.revenue / stats.spent : 0;
});
return Object.fromEntries(channelStats);
}
public optimizeBudgetAllocation(totalBudget: number): Map<string, number> {
// Allocate budget proportional to ROAS
const channelBreakdown = this.getChannelBreakdown() as Record<
string,
{ spent: number; revenue: number; roas: number }
>;
const totalROAS = Object.values(channelBreakdown).reduce((sum, stats) => sum + stats.roas, 0);
const allocation = new Map<string, number>();
Object.entries(channelBreakdown).forEach(([channel, stats]) => {
const channelBudget = (stats.roas / totalROAS) * totalBudget;
allocation.set(channel, channelBudget);
});
return allocation;
}
}
// Usage
const roasCalculator = new ROASCalculator();
roasCalculator.addCampaign({
id: 'google-search-1',
name: 'Google Search - Fitness Keywords',
channel: 'google',
objective: 'conversion',
budget: 5000,
spent: 3200,
impressions: 125000,
clicks: 3750,
conversions: 45,
revenue: 6705 // 45 conversions × $149 Professional tier
});
roasCalculator.addCampaign({
id: 'twitter-promoted-1',
name: 'Twitter - AI Fitness Enthusiasts',
channel: 'twitter',
objective: 'awareness',
budget: 2000,
spent: 1800,
impressions: 450000,
clicks: 2250,
conversions: 18,
revenue: 2682
});
console.log('Google ROAS:', roasCalculator.calculateROAS('google-search-1')); // 2.1x
console.log('Twitter ROAS:', roasCalculator.calculateROAS('twitter-promoted-1')); // 1.49x
const optimizedBudget = roasCalculator.optimizeBudgetAllocation(10000);
console.log('Optimized allocation:', Object.fromEntries(optimizedBudget));
Bidding Strategy: Start with manual CPC bidding to understand your economics. Once you have 50+ conversions, switch to automated bidding (Target CPA or Target ROAS). Never launch a campaign without conversion tracking.
Creative Testing: Run A/B tests on ad copy, images, and landing pages. Test one variable at a time. Winners beat controls by 20-300%. For detailed testing frameworks, see conversion rate optimization guides.
Measurement & Optimization: Data-Driven Growth
What gets measured gets improved. Track these metrics weekly and adjust tactics based on performance:
// Campaign Analytics
// Comprehensive performance tracking and reporting
interface CampaignKPIs {
impressions: number;
clicks: number;
ctr: number; // Click-through rate
signups: number;
conversionRate: number;
cac: number; // Customer acquisition cost
ltv: number; // Lifetime value
ltvCacRatio: number;
mrr: number; // Monthly recurring revenue
churnRate: number;
viralCoefficient: number;
nps: number; // Net Promoter Score
}
class CampaignAnalytics {
private kpis: CampaignKPIs;
private historicalData: Map<string, CampaignKPIs[]>; // date -> KPIs
constructor() {
this.kpis = this.initializeKPIs();
this.historicalData = new Map();
}
private initializeKPIs(): CampaignKPIs {
return {
impressions: 0,
clicks: 0,
ctr: 0,
signups: 0,
conversionRate: 0,
cac: 0,
ltv: 0,
ltvCacRatio: 0,
mrr: 0,
churnRate: 0,
viralCoefficient: 0,
nps: 0
};
}
public recordMetric(metric: keyof CampaignKPIs, value: number): void {
this.kpis[metric] = value;
this.calculateDerivedMetrics();
}
private calculateDerivedMetrics(): void {
// CTR
if (this.kpis.impressions > 0) {
this.kpis.ctr = (this.kpis.clicks / this.kpis.impressions) * 100;
}
// Conversion Rate
if (this.kpis.clicks > 0) {
this.kpis.conversionRate = (this.kpis.signups / this.kpis.clicks) * 100;
}
// LTV:CAC Ratio
if (this.kpis.cac > 0) {
this.kpis.ltvCacRatio = this.kpis.ltv / this.kpis.cac;
}
}
public snapshotDaily(): void {
const today = new Date().toISOString().split('T')[0];
const snapshots = this.historicalData.get(today) || [];
snapshots.push({ ...this.kpis });
this.historicalData.set(today, snapshots);
}
public getGrowthRate(metric: keyof CampaignKPIs, days: number = 7): number {
const dates = Array.from(this.historicalData.keys()).sort();
if (dates.length < 2) return 0;
const recentDate = dates[dates.length - 1];
const pastDate = dates[Math.max(0, dates.length - days - 1)];
const recentValue = this.historicalData.get(recentDate)?.[0]?.[metric] || 0;
const pastValue = this.historicalData.get(pastDate)?.[0]?.[metric] || 0;
if (pastValue === 0) return 0;
return ((recentValue - pastValue) / pastValue) * 100;
}
public getDashboard(): object {
return {
current: this.kpis,
trends: {
impressionsGrowth: this.getGrowthRate('impressions', 7),
signupGrowth: this.getGrowthRate('signups', 7),
mrrGrowth: this.getGrowthRate('mrr', 30)
},
health: {
ltvCacRatio: this.kpis.ltvCacRatio,
status:
this.kpis.ltvCacRatio >= 3
? 'Healthy'
: this.kpis.ltvCacRatio >= 1
? 'Acceptable'
: 'Needs Improvement'
}
};
}
}
Key Metrics to Track:
- CAC (Customer Acquisition Cost): Total marketing spend ÷ new customers. Target: under $50 for consumer apps, under $500 for B2B.
- LTV:CAC Ratio: Lifetime value ÷ CAC. Target: 3:1 or higher.
- Viral Coefficient: How many new users each user refers. Above 1.0 = exponential growth.
- Cohort Retention: What % of users from Month 1 are still active in Month 6? Target: 40%+.
Dashboard Visualization:
// Launch Dashboard (React Component)
// Real-time campaign performance visualization
import React, { useEffect, useState } from 'react';
import { Line, Bar, Pie } from 'react-chartjs-2';
interface DashboardProps {
campaignManager: LaunchCampaignManager;
analytics: CampaignAnalytics;
}
export const LaunchDashboard: React.FC<DashboardProps> = ({ campaignManager, analytics }) => {
const [report, setReport] = useState<any>(null);
const [dashboard, setDashboard] = useState<any>(null);
useEffect(() => {
const updateData = () => {
setReport(campaignManager.getCampaignReport());
setDashboard(analytics.getDashboard());
};
updateData();
const interval = setInterval(updateData, 60000); // Update every minute
return () => clearInterval(interval);
}, [campaignManager, analytics]);
if (!report || !dashboard) return <div>Loading...</div>;
const channelData = {
labels: report.channelPerformance.map((c: any) => c.name),
datasets: [
{
label: 'Published Posts',
data: report.channelPerformance.map((c: any) => c.publishedPosts),
backgroundColor: 'rgba(212, 175, 55, 0.6)'
}
]
};
const metricsData = {
labels: ['Impressions', 'Clicks', 'Signups', 'Conversions'],
datasets: [
{
label: 'Campaign Performance',
data: [
report.metrics.impressions,
report.metrics.clicks,
dashboard.current.signups,
report.metrics.conversions
],
borderColor: '#D4AF37',
backgroundColor: 'rgba(212, 175, 55, 0.1)'
}
]
};
return (
<div className="launch-dashboard">
<header>
<h1>{report.config.appName} Launch Dashboard</h1>
<div className="phase-indicator">
<span className="phase-name">Current Phase: {report.currentPhase}</span>
</div>
</header>
<section className="metrics-grid">
<div className="metric-card">
<h3>Total Impressions</h3>
<p className="metric-value">{report.metrics.impressions.toLocaleString()}</p>
<span className="metric-change">
+{dashboard.trends.impressionsGrowth.toFixed(1)}% (7d)
</span>
</div>
<div className="metric-card">
<h3>Signups</h3>
<p className="metric-value">{dashboard.current.signups.toLocaleString()}</p>
<span className="metric-change">+{dashboard.trends.signupGrowth.toFixed(1)}% (7d)</span>
</div>
<div className="metric-card">
<h3>ROAS</h3>
<p className="metric-value">{report.metrics.roas.toFixed(2)}x</p>
<span className={`metric-status ${report.metrics.roas >= 2 ? 'good' : 'warning'}`}>
{report.metrics.roas >= 2 ? 'Healthy' : 'Needs Optimization'}
</span>
</div>
<div className="metric-card">
<h3>LTV:CAC</h3>
<p className="metric-value">{dashboard.current.ltvCacRatio.toFixed(2)}:1</p>
<span className="metric-status">{dashboard.health.status}</span>
</div>
</section>
<section className="charts">
<div className="chart-container">
<h3>Channel Performance</h3>
<Bar data={channelData} options={{ responsive: true, maintainAspectRatio: false }} />
</div>
<div className="chart-container">
<h3>Funnel Metrics</h3>
<Line data={metricsData} options={{ responsive: true, maintainAspectRatio: false }} />
</div>
</section>
<section className="phase-progress">
<h3>Phase Progress</h3>
{report.phaseProgress.map((phase: any) => (
<div key={phase.phase} className="phase-item">
<div className="phase-header">
<span className="phase-name">{phase.phase}</span>
<span className="phase-completion">{phase.progress.toFixed(0)}% Complete</span>
</div>
<div className="progress-bar">
<div className="progress-fill" style={{ width: `${phase.progress}%` }} />
</div>
<div className="phase-details">
<span>
{phase.completedTactics}/{phase.totalTactics} tactics completed
</span>
</div>
</div>
))}
</section>
</div>
);
};
Conclusion: Your Launch Blueprint
Launching a ChatGPT app successfully requires orchestration across multiple channels, rigorous tracking, and continuous optimization. The most successful launches combine pre-launch momentum building, coordinated launch day execution, post-launch growth tactics, and data-driven paid acquisition.
Start with our 60-day pre-launch checklist: build a waitlist of 1,000+ leads, recruit 50 beta testers, and secure 10 influencer partnerships. On launch day, coordinate Product Hunt, email campaigns, and social media within the first hour. Post-launch, focus on content marketing, community building, and viral referral loops. Once organic channels are validated, scale with paid acquisition—but never without proper attribution tracking.
Ready to launch your ChatGPT app? Start building with MakeAIHQ today and turn your idea into a ChatGPT App Store success story. No coding required—just your vision and our platform.
For more insights, explore our guides on ChatGPT App Store submission requirements, monetization strategies, and user acquisition tactics.
Meta Title: App Store Marketing ChatGPT Apps: Launch Campaign Guide (2026)
Meta Description: Launch ChatGPT app marketing campaigns. Complete guide with pre-launch, launch day, post-launch strategies, and paid acquisition.
Internal Links:
- Building ChatGPT Apps Without Coding
- ChatGPT App Templates
- ChatGPT App Deployment Best Practices
- ChatGPT App Store Submission Requirements
- ChatGPT App Monetization Strategies
- ChatGPT App User Acquisition
- ChatGPT App Analytics
- ChatGPT App ROI Calculator
- MakeAIHQ Signup
- MakeAIHQ Pricing
External Links:
- Product Launch Strategy Guide - Growth Rocks
- App Marketing Best Practices - Rype Marketing
- Conversion Rate Optimization - GrowthHackers
Schema Markup (HowTo):
{
"@context": "https://schema.org",
"@type": "HowTo",
"name": "App Store Marketing Campaigns for ChatGPT Apps: Launch Guide",
"description": "Complete guide to launching ChatGPT app marketing campaigns with pre-launch, launch day, and post-launch strategies",
"step": [
{
"@type": "HowToStep",
"name": "Pre-Launch Strategy",
"text": "Build waitlist, recruit beta testers, establish influencer partnerships, and prepare press materials 60 days before launch"
},
{
"@type": "HowToStep",
"name": "Launch Day Tactics",
"text": "Execute coordinated Product Hunt launch, email campaigns, social media blitz, and press distribution"
},
{
"@type": "HowToStep",
"name": "Post-Launch Growth",
"text": "Implement content marketing, community building, viral loops, and referral programs to sustain momentum"
},
{
"@type": "HowToStep",
"name": "Paid Acquisition",
"text": "Scale growth with Google Search Ads, Apple Search Ads, and social advertising with proper attribution tracking"
},
{
"@type": "HowToStep",
"name": "Measurement & Optimization",
"text": "Track CAC, LTV, ROAS, viral coefficient, and cohort retention to optimize campaign performance"
}
]
}